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”But the potential has spawned a plethora of new competitors, from cable television providers such as Comcast, to telephone companies including ATandT and Verizon, and the latest—internet retail behemoth Amazon. The leaders at Defenders aren’t overly concerned. “We are excited to see new entrants in the home
security industry,” Boyce said. “We believe these brands will increase consumer interest for security and smart home solutions and help grow the overall category. ”All of Defenders’ revenue comes from residential security systems installed
nationwide, a total the company predicts will hit 2 million next month. It has no immediate plans to go into corporate security.